Rubric: Concept

In order for our New Media projects to be considered "excellent" in the area of concept, we must consider meaning, clarity, and interpretation of the viewer. This must be done so in a fashion where it is apparent that the artist took a lot of time to organize their project, tailoring it to the needs of herself or himself, while also the internal needs of the viewers. Viewers should look at the project and be able to understand the intentions of the artist, or base their own meaning on the work of the artist. The artist must pay careful attention to the underlying meaning of their project, in our case something that coincides with our individual identity in some way.